Taffer’s Tavern Lands Agreement To Bring Restaurant To D.C. Metro Airports
November 05, 2021 // FranchiseMarketingSolutions // WASHINGTON, D.C. – The sky’s the limit for Taffer’s Tavern, the innovative, new full-service tavern concept founded by hospitality expert and star of Paramount Network’s Bar Rescue, Jon Taffer, which signed an agreement to open locations within Washington, D.C., metro airports. Once a specific site is identified, it will mark the second non-traditional, satellite location for the franchise brand after recently celebrating a successful grand opening at FedEx Field, home to the NFL’s Washington Football Team. Taffer is working with experienced airport concessions operator Raj Gandhi to establish the first of Taffer’s Tavern airport locations.
“With the return to travel underway, I strongly believe that Taffer’s Tavern will thrive at any airport. An airport is not just a hub for airplanes and airstrips anymore, nowadays it provides an enjoyable and memorable travel experience that starts long before customers arrive at the terminal. Patrons are looking for unique style dining options with quality food, which is exactly what Taffer’s Tavern Old-World tavern ambiance and menu provides,” said Gandhi.
Gandhi currently operates the Firkin & Fox at Dulles International Airport (IAD). In 2019, IAD and Ronald Reagan Washington National Airport (DCA) collectively had nearly 50 million annual passengers travel through the facilities. According to data from the Metropolitan Washington Airports Authority, DCA alone saw domestic commercial passenger activity increase 205.6% in August 2021 compared to the same time last year.
“Busy airports have tens of thousands of hungry travelers passing through the terminals each day,” said Jon Taffer. “I designed Taffer’s Tavern to provide consistent, high-quality casual dining with state-of-the-art technology. I’m so excited about working with a proven full-service airport operator like Raj to bring Taffer’s Tavern to an airport setting, which will greatly benefit from these built-in efficiencies.”
In addition to the recent FedEx Field location opening and inaugural restaurant opening in the Atlanta area last fall, Taffer’s Tavern is preparing to open a full-service restaurant within the high-energy Penn Quarter neighborhood, adjacent to the Capital One Arena in downtown D.C.
“Studies have shown people spend up to $140 in the airport on average before they even board a plane. Given Raj’s experience as an airport restaurant operator, it was easy for him to recognize that opening a Taffer’s Tavern as an airport location allows the business to take advantage of high volume of people in a defined space,” said Fransmart CEO Dan Rowe. “A Taffer’s Tavern will perform extremely well due to being a hoodless/ventless restaurant with a highly successful drink program that is able to consistently serve customers delicious, high-quality tavern fare at lightning-fast speed.”
SOURCE Taffer’s Tavern
###