Sbarro - The Original New York Pizza Partners With Brooklyn-Based Mike’s Hot Honey
October 27, 2021 // FranchiseMarketingSolutions // Columbus, OH – New York style pizza legend Sbarro announced that they have officially partnered with fellow New York food company, Mike’s Hot Honey. Starting October 12, Mike’s Hot Honey dip cups will be available for purchase at Sbarro locations across the US.
As the Original New York Pizza, Sbarro has provided Brooklynites with delicious, authentic New York style slices since its humble beginnings in 1956 as a salumeria. Known for fresh, hand-stretched dough, San Marzano-style tomato sauce, and hand-shredded, 100% whole milk mozzarella, Sbarro continues the tradition of premium pizza.
Sbarro’s new partnership with Mike’s Hot Honey, however, will take their menu variety to the next level and provide Americans with a truly unique, New York experience. Now, diners all over the United States will be encouraged to spice up their pizza, stromboli, breadsticks, and even Sbarro’s Original recipe cheesecake with a drizzle or dip of Mike’s Hot Honey.
“As a fellow New York brand, we look forward to the opportunity to feature our dip cups with a variety of Sbarro menu items that will showcase the sweet-heat fusion of Mike’s Hot Honey,” said Mike’s Hot Honey Founder Mike Kurtz. “Bringing a taste of Brooklyn to people all over the United States through Sbarro’s partnership is incredible.”
Mike Kurtz founded Mike’s Hot Honey in 2010 and became known for his high-quality honey infused with chili peppers. His product quickly gained popularity when he started drizzling Mike’s Hot Honey on pizzas in Brooklyn. Over the next decade, Mike began producing and selling bottles, mini-jars, bulk jugs, squeeze packets, and most recently, dip cups, of his sought-after hot honey.
Sbarro took notice of Mike’s food sensation. “Recognizing fellow New York original food excellence, I know our menu items make a great match with Mike’s Hot Honey,” said Dwayne Adams, Vice President of Sbarro Culinary Innovation.
SOURCE Sbarro
###