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One of BoConcept’s Largest Franchisees to Open Third South Florida Store in October

FORT LAUDERDALE, FLA. // FranchiseMarketingSolutions // October 26, 2021 – Iconic Danish furniture franchise BoConcept is coming to Fort Lauderdale. In October, Carlos Salamonovitz – one of BoConcept’s largest franchisees – will open his third Florida store and tenth store overall at the River Market mall.

“Our first two Florida locations in Coral Gables and Miami have been huge successes, and we’ve seen so much demand for a store in Fort Lauderdale,” Salamonovitz said. “We couldn’t be more excited to finally meet that demand with the new River Market location.”

Salamonovitz, who currently oversees seven BoConcept stores in Mexico and two in South Florida, with additional locations in the pipeline for both markets, says Florida has proven to be the perfect market for the fast-growing furniture franchise.

“BoConcept is a global brand, and Florida is a very international market. People know us from their home countries, and they know that we offer superior products to just about any other option in the U.S. or abroad,” Salamonovitz said. “There is also a growing number of first- and second-time home buyers in Florida, which means there is a huge demand for high-end but affordable furniture.”

Steen Knigge, the franchise’s director of U.S. marketing, says franchisees like Salamonovitz are critical to the brand’s success.

BoConcept was originally founded in Denmark in 1952 and franchised in Paris in 1993.

SOURCE BoConcept

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