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Big Blue Swim School Signs First Lease in the Sunshine State

CHICAGO // FranchiseMarketingSolutions // November 09, 2021 – Big Blue Swim School has signed a lease for its first Florida location. The new Pembroke Pines pool also represents the first lease in a 37-unit, six-state deal between the brand and Atlanta-based entrepreneur, CPA, and professional dive instructor, Woody Alpern.

“My dream with the business is to make Big Blue Swim School the strongest player in the fragmented swim world,” Alpern said. “Throughout my 30 years of entrepreneurship, I’ve always been aware of the franchise space and always liked the idea of being a part of a tried and true system, allowing me to build on the business model and grow strategically,” he said.

“We are excited to bring our swim school to Florida,” said Chris DeJong, Big Blue’s founder and president. “What makes Big Blue so special is that we are teaching children a vital life skill, and with Woody’s passion and knowledge for the sport, we know he will dive in and make a significant difference in the lives of thousands of children and their parents.”

The Pembroke Pines location, a former Pier 1 located in the Pembroke Lakes Mall at 11401 Pines Blvd, Suite 546, aligns perfectly with the brand’s overall real estate selection strategy, which targets the vacancies created as traditional brick-and-mortar retail brands increasingly move their businesses online.

“The COVID-19 pandemic has accelerated the existing trend toward online commerce, which has caused a greater number of traditional retailers to pull back on brick-and-mortar investments as they look to fill their spaces with experience-based, ‘Amazon-resistant’ brands,” said Scott Sanders, CEO of Big Blue.

“The life-skill of swim instruction will never become outdated, replaced by technology, irrelevant or less vital over time,” Alpern said. “It’s something Amazon will not be able to deliver, so the opportunity to grow this brand in the Southeast, while fulfilling the important mission of teaching water safety skills to kids, was too incredible to pass up.”

SOURCE Big Blue Swim School

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